Plan Your Specialty to Make it a Success

• Make an annual plan for all specialty events
• Plan out each type of specialty in detail – key players, target audience, price, supplies needed, dates advertised
• Advertise your specialty in a least 4 different times and ways
• Fact: Digital Marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 advertisements each day.  How will you stand out?
• Your guests need to be “touched” 8 times before they will make a purchase.  What are some ways you can reach your guest 8x?
  • Facebook Event
  • Google Event
  • Facebook Post / Instagram Post (can be multiple times)
  • Facebook Story / Instagram Story (use # and @ to draw new guests)
  • Google Post
  • Studio Email Blast
  • Promotion / Giveaway
  • Facebook / Instagram Live
  • Talking about events in Studio, have signs/slideshow in studio

Many Guests Find us on Social Media

• Post on Facebook, Instagram, and Google
• Use a variety of types of posts – not just “completed workshop” photos
• Invite people to follow your page
• Boost posts that you want more (new) people to see and react to
  • Then, be sure to go back and invite all of them to follow your FB page!
• Facebook Business Suite – use for scheduling your posts for the month
  • scheduling your posts, stories, and even a simple email
  • insights – tells you who is looking at your page
  • comments / messages – be sure to respond to all comments and direct messages, get the conversation started!
  • Marketing hashtags – use mix of local and national hashtags (local is more likely to  get you business)
• Instagram
  • create stories regularly
  • save your stories in the highlights section
  • boost posts

• Yelp
  • please name your studio “The Rustic Brush – studio name”
  • update contact information
  • add pictures regularly

It’s all about Networking

• Ideas- Chamber, BNI (allows 2 meetings per group for free), NIA, Local GNO, Churches, Woman’s groups,
• Festivals, Booths, Trade Shows, Collaborations
• *Make sure to use a promo code to track
•  

When they search, we want to pop up!

• Set up Yelp
• Google My Business
  • Add photos 1-2 times per month
  • Add products – corporate events, birthday parties, etc
  • Update Days open
  • Respond to reviews
  • ” Share Review Link” – Ask for reviews
• Google My Business
  • Google Ads:
  • Key words/ phrases: Board and brush, painting with a twist, AR workshop, pottery class Houston
• We will take care of the SEO for the website
• Link back to the website in your marketing as much as possible.

Past Guests are the Best!

• Guest Experience- Do you have any workshop questions?
• Follow up email – Review and personalize
• Follow up promotions?  Encourage gift card purchases +20%,  Loyalty program, etc
• Birthday Emails
• Email Blast (Studio Specific activities)
• Email Blast Headers on OneDrive
• Email MUST be approved before sending

Referrals are the Best Compliment

• Talk about your business – TO EVERYBODY

• Do a contest in studio – Must check into your location and tag you – everybody post on social media- Whoever gets the most comments on their post gets a – $20 studio credit

• Ask for reviews

• Run a promotion where they must tag their friends to enter contest.

• Paid websites someone refers they get $10 off

Philanthropy – Give back to the community!

• School fundraisers – they come into the studio and host a workshop

• Increase price of workshop and give difference to school

• Fundraisers – tiered fundraiser with revenue donation

• Donate gift cards, projects, date nights

• Volunteer in the community

• Partnering with Non-Profits

Paid Advertising

• Keep local and use a promo code to track sales

• Re-evaluate a monthly advertisement regularly to make sure it is cost effective

• Make sure the magazine/newspaper/website reaches your target audience – typically women ages 30 – 55